Restaurant Finder

Objective: 

Friends, co-workers and families with different cuisine preferences often have extended periods of indecision when it comes to figuring out where to eat out as a group. Extended debate about where everyone would like to eat is never fun when everyone’s stomachs are grumbling. Therefore, the main objective is to create an application that allows people in groups to quickly decide where they would like to eat.

Approach:

  1. Competitive Analysis
  2. Interviews
  3. Contextual Inquiries
  4. Lo fidelity wireframes
  5. Feedback
  6. Hi fidelity prototype

Team: 

Azalea Irani

Research:

Competitive Analysis

Ness:

  • Direct competitor
  • Ness could recommend a restaurant for each group, but it couldn’t figure out what night we were all available.
  • The list changed every time the page is  refreshed.
  • Ness couldn’t sort for novelty
  • Ness didn’t allow people to input their dietary restrictions, either, even though dietary preferences tend to be the major determining factor when it comes to group dining.
  • Noise wasn’t factored in
  • It seemed to target the lowest common denominator in the group

Yelp:

  • Indirect competitor
  • Focus on mobile application
  • Cannot enter dietary restrictions

Opentable:

  • Focus on making reservations
  • Has a reviews option
  • Focus on mobile application

Interviews

  1. Number of participants: 6
  2. Participants were asked about choosing a restaurant in groups.
  3. They were specifically asked about
    1. The roles people assume in this situation
    2. How the plan is initiated
    3. The process of inviting people and searching for options
    4. The process of narrowing down and choosing one of the options
    5. The activities they engaged in after the decision was made
  4. Affinity diagramming was used to get insights from these interviews

Interview Insights

  1. People go out for meals in order to be together and enjoy each others’ company. They don’t any additional work in order to decide where they would like to eat.
  2. Most people use their mobile devices to plan meals with friends, family and coworkers
  3. People use social apps like iMessage, Whatsapp and Facebook (Messenger or FB events) to plan out these meals or in a professional context they use emails
    1. Messaging apps are used for smaller groups, whereas Facebook events is used for large parties
    2. There is almost some sort of discussion that takes place in order to make a final decision and therefore it is very important that people have the ability to chat
    3. The groups are already formed on these social apps and therefore it is easier for people to reach out to friends and quickly start plans
  4. People usually prefer the suggestions of the people who have stayed in the place for a longer period of time or have some sort of knowledge where food is concerned (they are trained chefs or culinary students etc.)
  5. The decision being made does not have to be democratic. If it’s a birthday, the opinion of the person who’s birthday it is is the most imp.
  6. Having decided on the place, they would like a link that directly gives them the direction
  7. Those that live close to each other carpool together. They carpool  if the parking is expensive or they are going together as a group to another place after the event.
  8. Frustrations with the process
    1. Takes time as they have to take into consideration where everyone is located, dietary restrictions, reviews, timings, reservations
    2. Dislike when there are lot of choices and people are indecisive.
    3. When people say it’s up to you and you can decide and some don’t reply.
    4. Have to copy and paste links into the chat
    5. You have to go outside the messaging app (Whatsapp, Messenger, group text)

Journey Map

Restaurant Finder Journey Map.png

Behavioural Persona

Types of roles people assume while planning a meal together

  1. Initiator/ Lead
    1. In formal/ work settings the initiator might be pre selected
    2. Usually the one to initiate the plan and start the conversation
    3. Start by asking other people their preferences
    4. Suggest a time to meet
    5. Begin listing suggestions/ options
  2.  Driver
    1. Own a car and are willing to assist others in getting to the destination
  3.  able reservation lead
    1. Contact the restaurant and reserve the table for the specific time
  4. Passive Participants

    1. Is too busy to participate in making suggestion and the decision making process

  5. Tentative: Not sure if they will attend

  6. Eager foodie: People who are eager to try out new places

Lo Fidelity Wireframes

  • Created lo fidelity wireframes
  • Got feedback from 3 participants

High Fidelity 

Screen Shot 2018-01-26 at 12.43.41 PM.png
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Invision Prototype Link